Insights

Straight talk about
social media that sells.

Short, blunt and sourced. Why most social media never pays, how to tell where your sales are leaking, and what to measure instead of likes. No jargon, no theory.

Mindset

Social media: asset or liability? Six tests.

Most businesses run social media as an expense. Six blunt tests to tell whether yours is a liability or an asset, with sourced India numbers.

21 September 20263 min read

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Diagnosis

Three places your business loses sales online.

Nobody invoices you for a sale you didn't get. Three leaks between a stranger and a customer, and a free check for each one you can do today.

21 September 20263 min read

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Measurement

Likes are not revenue. Measure this instead.

Likes and reach measure attention, not sales. The four numbers that show whether social media pays for itself, and how to track them without software.

21 September 20262 min read

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